Case Study

Momii: Nurturing Wellness Through Motherhood

Motherhood is one of life’s most transformative journeys — full of joy, challenges, and constant change. Momii was created to support mothers through every stage, blending wellness, mindfulness, and technology into a companion that cares as much as they do.

Illustration of shells
Cut side view of the inner system of a shell
Cut side view of the inner system of a shell
Illustration of a mountain range from afar

The goal of Momii was clear: to design a platform that empowers mothers to nurture their own wellness while caring for their families. The identity needed to be trustworthy, approachable, and modern — a balance of warmth and innovation.

Cut side view of the inner system of a shell
Cut side view of the inner system of a shell

Momii’s identity reflects the heart of its mission: to nurture wellness through motherhood. It’s modern but empathetic, bold but caring — a visual system that mothers can trust and grow with.

Painting of 3 pigeons
Image of a biome-like texture

Branding

Alad Studio+

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Illustration of a tree stump and other abstract shapes

Case Study

Spotify Case Study: UI Soft Redesign

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Case Study

Momii: Nurturing Wellness Through Motherhood

Motherhood is one of life’s most transformative journeys — full of joy, challenges, and constant change. Momii was created to support mothers through every stage, blending wellness, mindfulness, and technology into a companion that cares as much as they do.

Illustration of shells
Cut side view of the inner system of a shell
Cut side view of the inner system of a shell
Illustration of a mountain range from afar

The goal of Momii was clear: to design a platform that empowers mothers to nurture their own wellness while caring for their families. The identity needed to be trustworthy, approachable, and modern — a balance of warmth and innovation.

Cut side view of the inner system of a shell
Cut side view of the inner system of a shell

Momii’s identity reflects the heart of its mission: to nurture wellness through motherhood. It’s modern but empathetic, bold but caring — a visual system that mothers can trust and grow with.

Painting of 3 pigeons
Image of a biome-like texture

Branding

Alad Studio+

Previous

Illustration of a tree stump and other abstract shapes

Case Study

Spotify Case Study: UI Soft Redesign

Next

Case Study

Momii: Nurturing Wellness Through Motherhood

Motherhood is one of life’s most transformative journeys — full of joy, challenges, and constant change. Momii was created to support mothers through every stage, blending wellness, mindfulness, and technology into a companion that cares as much as they do.

Illustration of shells
Cut side view of the inner system of a shell
Cut side view of the inner system of a shell
Illustration of a mountain range from afar

The goal of Momii was clear: to design a platform that empowers mothers to nurture their own wellness while caring for their families. The identity needed to be trustworthy, approachable, and modern — a balance of warmth and innovation.

Cut side view of the inner system of a shell
Cut side view of the inner system of a shell

Momii’s identity reflects the heart of its mission: to nurture wellness through motherhood. It’s modern but empathetic, bold but caring — a visual system that mothers can trust and grow with.

Painting of 3 pigeons
Image of a biome-like texture

Branding

Alad Studio+

Previous

Illustration of a tree stump and other abstract shapes

Case Study

Spotify Case Study: UI Soft Redesign

Next